While watching football this afternoon I read that noted PR and social marketing pro Brian Solis had his own iPhone app. After initially thinking how ridiculous this was I fired up the App Store on my iPod Touch and downloaded the app. After all, the price is right (free).
And what I found surprised me. Not only was the app well designed but the RSS aggregation was as good or better than the best for-pay RSS aggregators for the iPhone (I use Byline but there are several others out there). Of course all you get is Brian’s stuff but this idea is the next logical extension of making your website mobile and your content more sticky. Built with Mobile Roadie, one of the growing online app builders for the iPhone tuned for musicians, the result is a very professional extension of Brian’s considerable personal brand.
So I think that in the future everyone will have their own iPhone app. Or at least they could if they wanted to build one.
Update, 12/14/09: Via Jeremiah Owyang is another batch of personal brand iphone apps from Guy Kawasaki, Tim Ferris and Jeremiah himself. Built with MotherApp, these look very similar to Brian’s app. I expect to see all A and B-list bloggers to have their own apps before the end of January.
It’s hard to believe there are less than 80 days left in 2009 but this time of year spawns Top 10 lists of all sorts. I ran acrossÂ this one of the Top 10 Brand and Marketing Trends of 2010. Value, increased customer expectations and interconnected consumer communities are the first 9 trends but the author has saved the best for last:
Engagement is not a fad; It’s the way today’s consumers do business
I’m not sure how many marketers really get how fundamental this shift is, particularly with packaged goods. True authenticity, or the clever manipulation thereof (think Betty Crocker), will be difficult for “manufactured brands.” In the wine world I spend much of my time in these days, that means those cute, critter labels are in for some tough sledding while wines made by real people that can deliver true value will thrive (Chile, Spain and Italy should do very well). Or those that are industrial will need to develop a strategy to humanize their brands (thinkÂ Stormhoek).
One of the most impressive things about what Best Buy is doing online these days is they are experimenting with a number of emerging technologies. They have an interesting Twitter strategy and their open API initiative called Remix is very innovative. But the experiment that really has me fascinated is their augmented reality play, Best Buy in 3-D.
It seems like 3-D is the next online gimmick but most of what I’ve seen so far are Google Maps mashups. Best Buy in 3-D uses your webcam, now built into most laptops, to make their Sunday supplements more interactive. Hit their site, authorize it to use your webcam and then hold up the ad. Since we no longer take the Sunday paper I have not tested this yet but will do so this Sunday.