What I Learned Building the Apple Store (Ron Johnson/HBR)

People come to the Apple Store for the experience — and they’re willing to pay a premium for that. There are lots of components to that experience, but maybe the most important — and this is something that can translate to any retailer — is that the staff isn’t focused on selling stuff, it’s focused on building relationships and trying to make people’s lives better.

Leave a Reply

Your email address will not be published. Required fields are marked *