Why Wineries Might Want To Look At Their SEO

Earlier this week Google released a new service on their Android mobile phone platform that immediately got my attention. Called, Google Goggles, the service works with the phone’s camera to search the product or location for more information. One of their use cases was wine (pictured here) where the user takes a picture of the bottle which starts a Google search for the item.

Most wineries have some level of search engine optimization (SEO) now but when this rolls out to more smartphones (like the iPhone) being the first or second link returned turns from nice to have to critical. I’m sure the folks at Google will have a way for you to pay for the first link but having this in the organic results will become more important, too.

A blog is a great way to build up your web SEO if you create compelling content on a regular basis. Having a Twitter presence also helps in the SEO department. More on this once I pick up my Google Phone in January.

Posted via email from The Social Winery

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