Best Buy In 3-D Is Not What You Would Expect

One of the most impressive things about what Best Buy is doing online these days is they are experimenting with a number of emerging technologies. They have an interesting Twitter strategy and their open API initiative called Remix is very innovative. But the experiment that really has me fascinated is their augmented reality play, Best Buy in 3-D.

It seems like 3-D is the next online gimmick but most of what I’ve seen so far are Google Maps mashups. Best Buy in 3-D uses your webcam, now built into most laptops, to make their Sunday supplements more interactive. Hit their site, authorize it to use your webcam and then hold up the ad. Since we no longer take the Sunday paper I have not tested this yet but will do so this Sunday.

Nice innovation, BBY.

Posted via email from Marketing Technopologist

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