By way of TechCrunch I found out that JPG Magazine was shutting down. It’s a shame as I really thought their model of social promotion of user submitted content was brilliant and had applications in other special interest niches. In the end it was their reliance on print advertising that did them in:
The site itself was able to attract about 300,000 unique U.S. viewers a month (Quantcast), but its business model relied on selling print ads. And thatâ€™s a business you donâ€™t want to be in right now, especially if you are a startup with an artsy photo mag that was never very appealing to advertisers.
I think we’ll see a lot more of this type of thing this year, unfortunately, as magazines don’t move their business model to the web. Ironically, JPG was an online magazine that didn’t understand the best way to earn money wasn’t via print advertising.
RIP JPG. You will be missed but not forgotten.