One of the podcasters I really admire is Michael Geoghegan. He encouraged me in late 2004 to start my wine podcast while he was creating Grape Radio. Since then he’s always been responsive to my questions and great to spend time with at events like the Portable Media Expo.
Since I didn’t attend PME last year, I was very much looking forward to listening to his speech, particularly since the buzz at the time was that he pronounced podcasting dead.Â And while he did use the headstone graphic accompanying this post in his slides, he really doesn’t pronounce podcasting dead in his remarks.
No, his speech is really a call to arms for “podcasters” to choose to turn professional if they expect to make money from what they send down their RSS feeds. He also sets the expectation about really how much one can expect from a podcast using examples from his own experience with Grape Radio. About the only slightly controversial bit Michael addresses is the payment practices of the major podcasting advertising companies; but anyone with an understanding of how mainstream advertising works will not be too surprised here.
I also took away a slightly semantic use of terms where “podcaster” becomes “new media entrepreneur” in order to differentiate podcasts of high quality to potential advertisers. Since I aspire to create quality content in my podcasting, I’m on board with this change in terms.
Photo by Michael GeogheganÂ