4 thoughts on “Why Microsoft Will Not Be The Future of TV”

  1. I didn’t say MSFT will be the future of TV. I was saying what their next move was. Whether they succeed or not is anyone’s guess…

  2. I didn’t say MSFT will be the future of TV. I was saying what their next move was. Whether they succeed or not is anyone’s guess…

  3. I guess I misinterpreted your, “Microsoft wants to own it” comment; sorry.

    I still think that DRM will be the roadblock for them and everyone else in this space. Apple knows this and is playing hardball with Hollywood to try to change things. Seems MSFT doesn’t see this as a problem yet, as good as the Xbox marketplace is.

    I think the future of TV will be in subscription content that can be easily moved around the home and to portable devices.

    Sure, Microsoft COULD dominate the living room, but their current DRM strategy will prevent them. If I were them I’d do away with DRM and embed each piece of content with a code for each customer so they could track down pirates. Apple is doing this right now with music. Give customers flexibility with digital media and they will buy more of it.

  4. I guess I misinterpreted your, “Microsoft wants to own it” comment; sorry.

    I still think that DRM will be the roadblock for them and everyone else in this space. Apple knows this and is playing hardball with Hollywood to try to change things. Seems MSFT doesn’t see this as a problem yet, as good as the Xbox marketplace is.

    I think the future of TV will be in subscription content that can be easily moved around the home and to portable devices.

    Sure, Microsoft COULD dominate the living room, but their current DRM strategy will prevent them. If I were them I’d do away with DRM and embed each piece of content with a code for each customer so they could track down pirates. Apple is doing this right now with music. Give customers flexibility with digital media and they will buy more of it.

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