Traditional advertising is in it’s last days as more consumers become producers and share experiences online via social networks like Facebook. So I was not surprised to see a friend send me the Bob Dylan Facebook application this morning. What did surprise me was how compelling it was as a way to get your message embedded within a spot for Bob Dylan’s new release.
Although the app is a bit glitchy getting your personal message set, it does work as advertised. It’s a great example of where advertising is going as brands encourage their customers participate in the process. It’s also good to see old dogs like Dylan get hip to conversational marketing… or at least his handlers are hip to it 😉
You can see my shameless plug on my profile here.