Nice Viral Marketing, Redbox

I just returned from my local MacDonald’s where the Redbox DVD rental box is here in Lakeville. They are in quite a few Twin Cities MacDonald’s and soon to be in Walgreen’s. As a Blockbuster online customer, I’d only sampled Redbox a couple times, mainly to just check it out. Nice concept, but not for me on a regular basis.

That all changed several days ago when I found out about Redbox codes via Lifehacker. Since then, I’ve rented 5 movies with codes and haven’t yet paid a cent for any of them. I’m sure they have research that says most folks don’t return their DVD’s on time and they make some money on the late returns. So thank you, all non-punctual consumers who supply me with a constant supply of crappy Hollywood films (tonight’s classic is “You, Me & Dupree“). To be fair, you can find some gems in Redbox like the gritty “The Proposition” and “DaVinci Code” is not THAT bad.

So take my advice and get some Redbox codes and rent your own free movie. It’s very cool and a great example of viral marketing.

Podcasting Dead? Dead Wrong!

John over at Marketing Shift gets it almost totally wrong in suggesting podcasting is dead (or almost there). What he doesn’t cover is that the numbers continue to increase and mediums don’t gain critical mass overnight. All the comments are negative as I post this, add your own if you like.

As a podcaster with almost 2 years of experience I can say that we haven’t seen anything yet and Mr. Gartner will likely eat his words here. At least I hope so…

Are Bad Products Obsolite?

I was driving around today listening to an old Across The Sound podcast and made a connection that might be an interesting subject to discuss. Since social media connects consumers together and bad news travels faster than good, are truly bad products non starters? How about products that are not THAT bad but out of phase with consumers on the quality-value continuum? Something like, the PS3, for example?

These are interesting times for a lot of companies. Do discuss…

Hello again

I’m Tim Elliott and welcome to my personal blog. I’ve started this a couple of times in the past so I’m hoping the third time is a charm. I’ve been blogging and podcasting for almost two years over at Winecast but have not had an outlet to join the conversation about so-called “new” marketing. That’s what this place will be about starting tomorrow… nevermind the (virtual) boxes as I get unpacked.