What if Best Buy only carried the best products?

An article from last week I only got around to reading today but has an interesting idea: what if Best Buy curated their inventory to only carry the best values in each product area instead of dozens of choices? They certainly have the domain expertise to choose the very best products but I’m sure nearly all their partners would not like this idea. But if Best Buy transformed their brand to be about the customer actually getting the best value for their money and avoid the ‘paradox of choice’ they could turn their business around fairly quickly. 

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