Comments on: Should Brands Join or Build Their Own Social Network? http://timelliott.us/2007/12/18/should-brands-join-or-build-their-own-social-network/ Marketing Technopologist Tue, 02 Mar 2010 23:16:44 -0500 http://wordpress.org/?v=2.9.1 hourly 1 By: Facebook A Roach Motel? | tim elliott's blog http://timelliott.us/2007/12/18/should-brands-join-or-build-their-own-social-network/comment-page-1/#comment-4342 Facebook A Roach Motel? | tim elliott's blog Thu, 03 Jan 2008 17:54:40 +0000 http://timelliott.us/2007/12/18/should-brands-join-or-build-their-own-social-network/#comment-4342 [...] I wrote last month, I think companies should use existing social networks like Facebook to engage their customers and [...] [...] I wrote last month, I think companies should use existing social networks like Facebook to engage their customers and [...]

]]> By: Tim http://timelliott.us/2007/12/18/should-brands-join-or-build-their-own-social-network/comment-page-1/#comment-4314 Tim Tue, 18 Dec 2007 22:43:49 +0000 http://timelliott.us/2007/12/18/should-brands-join-or-build-their-own-social-network/#comment-4314 Doc, I love rhetorical questions so I'll take your bait here... yes, blogging is social, it's also personal and just one tool a company has to engage their customers. A company or brand can't blog (or podcast) as a unit; only their people can as individuals. Since Apple currently only leaks from the top, no blogs are allowed (although I think the real Steve would make an instant A-list, must read). I also agree with Hugh that <a href="http://www.gapingvoid.com/Moveable_Type/archives/001068.html" rel="nofollow">branding is dead</a>... it will just twitch a bit longer until us Boomer's stop buying stuff. Our kids are not brand buyers; they are social buyers. Doc,

I love rhetorical questions so I’ll take your bait here… yes, blogging is social, it’s also personal and just one tool a company has to engage their customers. A company or brand can’t blog (or podcast) as a unit; only their people can as individuals. Since Apple currently only leaks from the top, no blogs are allowed (although I think the real Steve would make an instant A-list, must read).

I also agree with Hugh that branding is dead… it will just twitch a bit longer until us Boomer’s stop buying stuff. Our kids are not brand buyers; they are social buyers.

]]> By: Doc Searls http://timelliott.us/2007/12/18/should-brands-join-or-build-their-own-social-network/comment-page-1/#comment-4313 Doc Searls Tue, 18 Dec 2007 21:14:16 +0000 http://timelliott.us/2007/12/18/should-brands-join-or-build-their-own-social-network/#comment-4313 I think Apple provides an interesting example of how the best brands are in some ways the least social. Name more than a handful of Apple bloggers. In fact, name *one*. There's an old thread worth following here. Some links: http://doc-weblogs.com/2004/10/19#thoughtForTheDay A question... Is blogging being "social"? Just wondering. Not sure. http://doc-weblogs.com/2005/12/30#testingATheoryOnCorporateBlogging I think Apple provides an interesting example of how the best brands are in some ways the least social.

Name more than a handful of Apple bloggers. In fact, name *one*.

There’s an old thread worth following here. Some links:

http://doc-weblogs.com/2004/10/19#thoughtForTheDay

A question… Is blogging being “social”? Just wondering. Not sure.

http://doc-weblogs.com/2005/12/30#testingATheoryOnCorporateBlogging

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