Nice Viral Marketing, Redbox

I just returned from my local MacDonald’s where the Redbox DVD rental box is here in Lakeville. They are in quite a few Twin Cities MacDonald’s and soon to be in Walgreen’s. As a Blockbuster online customer, I’d only sampled Redbox a couple times, mainly to just check it out. Nice concept, but not for me on a regular basis.

That all changed several days ago when I found out about Redbox codes via Lifehacker. Since then, I’ve rented 5 movies with codes and haven’t yet paid a cent for any of them. I’m sure they have research that says most folks don’t return their DVD’s on time and they make some money on the late returns. So thank you, all non-punctual consumers who supply me with a constant supply of crappy Hollywood films (tonight’s classic is “You, Me & Dupree“). To be fair, you can find some gems in Redbox like the gritty “The Proposition” and “DaVinci Code” is not THAT bad.

So take my advice and get some Redbox codes and rent your own free movie. It’s very cool and a great example of viral marketing.

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